Today’s Internet-savvy constituents will follow your campaign on your website if you put the content out there. Knowing how to run a political campaign only gets you half way there. Voters will use the Internet to find out more about you, your opinions and politics, and your stance on issues that are important to them. Done properly, your website can seriously improve your chances at being elected, particularly if you make it a place for potential voters to follow your campaign as it progresses and a place where voters can express their opinions.
With the recent explosion of town hall meetings on the Federal level, it is easy to see that constituents today have an incredible desire to speak and be heard by their representatives in government. Think of it like this. If you could hold a virtual town hall every day of the week and assign a staff member to monitor and control the conversation, you give people who might vote for you a direct line of communication to you that they can access and use 24 hours a day. Handled properly, a well-planned website can supplement your ability to run a political campaign in a way that gets you in front of voters more often and in a way that gives voters a voice in politics.
Not only can your website give voters a direct line to communicate with you (or your staff), but it also serves as a tool you can use to gauge what issues are most important to your constituents. And the best part is, you can approve and respond to the comments you want to approve and respond to. You maintain control while giving voice to those you want to vote for you. Everyone wins!
Maintain Your Own Website–Save Time and Money
One of the most effective platforms to use for creating a site you or your staff can readily maintain is called WordPress. WordPress is a content management system for the web that enables you to maintain your own content, publish your own videos, upload your photographs, and encourage public interaction, all without knowing a single bit of HTML code. Using WordPress to run your political campaign allows you to save money because you or a staff member could easily be trained (if you can create a word document or a complex email, you can publish with WordPress) and encourages you to regularly add more content that the public craves.
Initial installation and setup of the WordPress files, various plugins that increase functionality and security, as well as theme selection/customization may be better suited to an experienced designer, but once you are setup – you are off to the races – so to speak.
Contact Us for more information on this awesome political campaign website platform.