Email Marketing

Definition:- E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business

sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately

adding advertisements to e-mails sent by other companies to their customers

sending e-mails over the Internet, as e-mail did and does exist outside the Internet (e.g., network e-mail and FIDO)

Researchers estimate that United States firms alone spent US$500million on e-mail marketing in 2009, and that Email Marketing represents a richer return on your investment (ROI) than any other form of marketing, providing average returns upwards of 50:1.

Learn more about Email Marketing using our EblastMagic service to help you maintain your customer / client relationships, convert more website visitors into customers and to increase brand awareness by clicking the links to the right or above.